NVIDIA GeForce GTX 1660 on March 15th and GTX 1650 on April 30th?

nvidia-logoBy Hilbert Hagedoorn @ Guru3D

Last Friday we’ve published the first round of GeForce 1660 Ti graphics cards. In that article, we’ve already hinted towards a non-Ti model as well. The chatter on that is now getting more substantial, we’ve also mentioned a possible GeForce GTX 1650 as well, here again, a possible launch date has surfaced.

Sources from Digitimes now state that NVIDIA is would be launching the GeForce GTX 1660 on March 15 and a GeForce GTX 1650 on around April 30th, which will bear minimum price tags of US$229 and US$179, respectively.

This will follow the firm’s release of two medium- and low-end versions in the first quarter of 2019, including RTX 2060 in mid-January at a minimum unit price of US$349 and GTX 1660 Ti in late February with a floor price of US$279. The four new graphics cards, ranging from US$179-349, are expected to bring heavy pricing pressure on AMD’s mid-tier and low-end offerings such as VEGA 64/65 and RX590/580/570. With the launch of the four products bearing high price-performance ratios, NVIDIA is apparently seeking to refocus its graphics card business on the medium- and low-end market in the first half of 2019 to prevent its profits from falling further and drive AMD’s share in the market down to under 25% or even 20%, industry sources commented. The drastic shrinkage in demand for crypto mining graphic cards seen since the second quarter of 2018 prompted Nvidia to fast reduce its inventory in the following months, minimizing the impact on profitability.