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EA: Battlefield 3 Designed to Take Down Call of Duty
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Posted by Donster on: 2011-04-06 17:37:43 317
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Riccitiello confirms November release.
By Jim Reilly, IGN
Electronic Arts is setting the bar high for Battlefield 3.
Speaking during the Ad Age Digital Conference in New York City today, CEO John Riccitiello confirm it will launch Battlefield 3 in November of this year and said the publisher has rival Activision's Call of Duty series in its sights.
"This November, we're launching Battlefield 3. It's going up against the next Call of Duty, which is presently the #1 game in the game industry," he said. "A game that last year did $400 million dollars in revenue on day one. [Battlefield 3] is designed to take that game down."
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