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Mozilla Offers Do-Not-Track Tool to Thwart Ads
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Posted by Donster on: 2011-01-24 15:47:51 253
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By Stephen Shankland @ CNET News
Mozilla, acting on a U.S. Federal Trade Commission proposal, has offered a detailed mechanism by which Firefox and other Web browsers could prevent Web pages from tracking people's online behavior for advertising purposes.
With Mozilla's do-not-track technology, network data packets from the browser would signal to a Web site that a person doesn't wished to be tracked. Then comes the tricky part: getting Web site operators to cooperate.
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