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Analyst: EA To Release Paid DLC Prior To Packaged Game Launches
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Posted by Donster on: 2010-03-22 17:24:34 250
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By Kris Graft @ GamaSutra
After an investor visit with Electronic Arts, analyst Michael Pachter said that the publisher is planning a strategy that will involve selling "premium downloadable content" before a packaged game's release.
According to a Monday investor note from Wedbush Morgan's Pachter, Nick Earl, general manager of EA-owned Dead Space studio Visceral Games, revealed the new strategy.
Pachter wrote, "The PDLC would be sold for $10 or $15 through Xbox Live and PlayStation Network, and would essentially be a very long game demo, along the lines of 2009’s Battlefield 1943."
He added, "A full-blown packaged game would follow shortly after the release of the PDLC, bearing a full retail price. Mr. Earl believes that the release of the PDLC first limits the risk of completing and marketing the full packaged version, and serves as a low-cost marketing tool."
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