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Yahoo, Microsoft Reach Search, Ad Deal
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Posted by Donster on: 2009-07-29 15:44:05 345
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By Ina Fried @ CNET News
After months of fits and starts, Microsoft and Yahoo on Wednesday announced a 10-year search deal that will see the two companies join forces to take on Google.
"In simple terms, Microsoft will now power Yahoo search while Yahoo will become the exclusive worldwide relationship sales force for both companies' premium search advertisers," the companies said in a joint statement. The deal is expected to go into effect in 2010 and improve Yahoo's profitability, though not its revenue, the companies said.
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